The Stroop effect is one of the most fascinating discoveries of experimental psychology that uncovers how our brain processes information. Named after psychologist John Ridley Stroop, it reveals ...

If you do not have the Shockwave plug-in, a non-shockwave demonstration of the Stroop Effect is also available. For instructions on downloading the Shockwave plug-in, take a look at the NOVA ...

When presented with a word like "red" printed in blue ink, you have to actively suppress the urge to read the word "red" and instead focus on the colour of the ink (blue), which takes more ...