What do I want from my weed brand of choice? High THC? Cool packaging? Branding that aligns perfectly with my vibe? Nah, I expect something more. I want them to go deep into the science ...

The shareable, everyman’s weed brand Old Pal is asset-light— meaning it isn’t paying for the hefty regulatory costs as cultivation and distribution license holders do. Its elevated brand ...

Seth Rogen has spent years building his stoner lifestyle brand, Houseplant, into a major player in the industry. Even still, he doesn’t think of it as an entrepreneurial undertaking.

Seth Rogen knows a thing or two about weed. When the actor, and notable Hollywood stoner, brought his weed brand Houseplant to the U.S. last year, it was met with huge acclaim. The name of the brand ...