and Coca-Cola at 38. Last May, Sprite—that’s right, the soda that Starry has to try to steal market share from—revealed its own generational generalization, launching its first-ever global ...

Pepsi's new contender in the lemon-lime soda wars is Starry. This is just the latest move by the beverage company to compete with Sprite, Coca-Cola's lemon-lime soft drink which has captured 7% ...

a beverage industry consultant whose clients have included the Coca-Cola Co. Pepsi is hoping Starry will do what the others couldn’t: help it stop, or at least slow, Coca-Cola’s Sprite.

“Starry enters a market segment dominated by the Coca-Cola brand and, at the same time, is a new brand in an already-crowded carbonated soft drink category,” he said. “However, this could be ...

With mascots Lem and Lime and a catchy new slogan -- "Starry hits different" -- the soda conglomerate is starting fresh with ...

With the slogan, “Starry hits different,” the company ... Sierra Mist was launched in 1999 to compete with Coca-Cola’s lemon-lime soda, Sprite, which has dominated the category, along ...

Yahoo Finance Live anchors Julie Hyman and Brian Sozzi discuss the launch of PepsiCo’s ‘Starry’ lemon-lime soda, said to rival Coke's Sprite. BRIAN SOZZI: All right, PepsiCo is ditching its ...

“The change will bring Coke, Coke Zero and Diet Coke, as well as Sprite instead of Starry.” FOX Business reached out to Costco for comment, but they did not immediately respond. The new change ...

"The change will bring Coke, Coke Zero and Diet Coke, as well as Sprite instead of Starry." Costco switched from Coca-Cola products to Pepsi products in 2013, according to Costco Insider's post ...

Coca-Cola Move's packaging design for the limited ... Goodbye, Sierra Mist: Hello to Starry, Pepsi's new lemon-lime soda to take on Sprite iPhone sells for more than $63K: She was gifted an ...