M&M's has long been associated with NASCAR as a sponsor of Kyle Busch, but the brand appears to have found a new driver.

The issue of unauthorised use of athletes' images is becoming increasingly common, executives said. "Brands that do not ...

The sponsorship picture for Austin Dillon and the No. 3 Richard Childress Racing team is much clearer following an impactful announcement on Friday afternoon. Bass Pro Shops and Winchester have ...

One-third of global marketers expect their sponsorship investment to increase in 2024 and only 14% plan to decrease, according to WARC’s 2024 Marketer’s Toolkit survey. When it comes to sponsorship ...

A third of marketers worldwide plan to increase sponsorship investment next year, while the majority intend to maintain spending levels from the previous 12 months. Brand-building metrics such as ...