But our other senses are just as powerful, and corporations spend millions of dollars developing signature audio logos. Thanks to the power of crowdsourcing, Wikipedia now has a sound logo of its own.

The PlayStation logo sound effect. This little “ding” noise that you hear as the PS logo pops up on screen is unmistakable. And chances are if you heard it without seeing it, you’d know ...

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...

Tohru Okada, the Japanese musician behind the distinctive sound that has accompanied the PlayStation logo in advertisements for a quarter century, has passed away. The news of Okada’s passing ...