They are all part of Sony’s ultra-high end Qualia line that was introduced by Sony here, on April 21. The Qualia brand name is described by Sony as a “an initiative aimed at touching an emotional cord ...

The difference is, in a special chamber at the back, you gaze at $2,600 headphones instead of $2,300 handbags.This is the showcase for Sony’s new Qualia product line, which is to Discman or ...

NEW YORK, Apr. 28, 2004 - Sony Electronics today announced the official U.S. launch of QUALIA™, an initiative aimed at touching an emotional cord among consumers through products unique in technology, ...

At first glance, it seems an odd strategy for a mass marketer like Sony. Its Qualia brand is comprised of only four products that sell in just two retail outlets in the U.S. Only a limited number ...