Every year, color authority Pantone chooses a Color of the Year, and 2023’s shade is a striking one. Meet Viva Magenta: A hybrid color from the red family that boasts warm and cool undertones ...

They say Magenta is fitting in part because of its organic origins, which it traces to the cochineal, the source of red carmine dye. There's also a psychological, emotional component.

Its latest pick is none other than Viva Magenta 18-750, which it describes as "a shade rooted in nature descending from the red family and expressive of a new signal of strength.". Other words the ...

Pantone has revealed its Color of the Year for 2023, 18-1750 Viva Magenta, a brand-new color "brave and fearless, whose exuberance promotes a joyous and optimistic celebration."The shade falls ...

Towards the end of last year, YouTube introduced a “new, softer shade of red” and a magenta gradient alongside other design changes to the app. The team behind it has now detailed the changes.

Laurie Pressman, the vice president of the Pantone Color Institute, is adamant that Viva Magenta, the company’s selection for the 2023 Color of the Year, is not pink. “I can understand on ...

While Pantone chose Viva Magenta as the colour of the year, red seems to be the colour of choice for fashion fans and designers alike By AFPRelaxnews Published: Sep 16, 2023 09:15:00 AM IST ...

That’s right, Pantone’s color of the year for 2023 is a bold pinkish-red—officially called Viva Magenta, or Pantone 18-1750. The color and design company has selected a color of the year ...

The world’s color authority has spoken, and this year, the smoke that wafted up from the Pantone conclave was tinged a deep, pinkish red: All hail Viva Magenta, Pantone’s 2023 color of the year.