Marketing and agency leaders break down the chaotic social media field and how it is impacting their Super Bowl plans.

Laur DeMartino, 19, is a lifestyle content creator and "nano" influencer on YouTube, Instagram, and TikTok who goes by Laur Yolo on social media ... from Google-placed ads on their videos once ...

But in college, Compton suddenly started taking her social-media presence more seriously. Compton now has about 3,400 YouTube subscribers and almost 2,000 Instagram ... placed ads on their videos ...