“Drain a lizard.” (SoBe’s logo features stylized lizards; also, I’m told the phrase “drain the lizard” can be used as a euphemism for urination.) “Right,” the dopey kid says ...

As soft drink sales fizzle, the beverage giant adds the popular South Beach Beverage Co. alternative brand to its lineup. PepsiCo Inc. is adding Lizard Fuel, Karma, Zen Blend and about 27 other ...

Consumers of SoBe tea, fruit juice and enhanced water around the country have been getting a sour taste from their drinking experience lately due to pleas for help found stamped under the bottle cap.