W hat happened to SoBe drinks? The extremely ‘90s bottled beverages emblazoned with a signature lizard was a sign of status ...

There are lots of things we're expected to say goodbye to as we dive into adulthood, but sugary, fun drinks shouldn't be one of them. That seemed to be the idea behind SoBe, everyone's favorite ...

SoBe founder John Bello did pretty well in the drink biz before, selling his company to PepsiCo. for $370 million in 2001, so watch out when he reemerges in the herbal energy drink business.

As BuzzFeed reports, People have been opening bottles of SoBe Lifewater—the super bright zero-calorie flavored drinks that are vaguely flavored of fruit—to find a scary message: “Help me ...

Pepsi gets the lizard October 30, 2000: 7:03 p.m. ET Pepsi snags 'New Age' beverage firm SoBe from under Coke's nose By Staff Writer Kim Khan ...

A drinks company has apologised after a gag printing 'help me' on the inside of bottle caps has been slammed by people saying it makes light of slavery. SoBe Lifewater boasts that it's got 0 ...

South Beach Beverage Co. this month partners with Burbank, CA-based Warner Bros. on a sweeps that will immortalize one winner in the pages of “Mad Magazine.” The Pepsi-Cola Co. division is using the ...

STAMFORD, Conn. — The founder of SoBe beverages is back in the drinks business, teaming with Odwalla Juice founder Greg Steltenpohl to make Adina for Life a nationally known producer ...