“I once gave my friend a freshly washed fabric mask and she was like, ‘Oh, wow, what is this detergent? This smells so good,’” she ... which makes them feel soft to consumers.

How much laundry detergent should you actually use? To effectively clean your clothes, you need to use only 2 tablespoons per load at most—and that’s for big loads weighing 12 pounds or more.