It’s no secret gourmand scents are making a comeback. After years of being shunned for being kiddie or cloyingly sweet, bakery-esque fragrances are finding new appeal—and not just among the ...

Fragrance startup Snif won’t tell you what their perfumes smell like. You have to sniff them for yourself Snif wants to be relatable to young consumers who find traditional perfumers pretentious.

Nope, Snif wants you to try the scents and decide for yourself. Second, it offers a try-before-you-buy program so you can sample its scents before making a commitment.

Snif's try-before-you-buy program has changed the game for buying candles and fragrances online. If you love candles and enjoy warm and woodsy scents, Snif candles are a great high-quality choice.

Snif has found its latest collaborator in an unlikely spot — the tennis courts. The d-to-c fragrance brand, which launched amid the pandemic-induced fragrance boom in 2020, has teamed up with ...

Get the luxe ‘Me’ perfume from Snif that my friends all wanted the shopping link for immediately — details!

Meet Snif: the new way to shop personal scent in the most Gen Z fashion, brought to you by two guys who were as confused about fragrances as you are.

Snif and Pharrell Williams's Goodtime Hotel have joined forces to create Strawberry Moon, a signature scent named after the producer's retro Miami swim club.

If you're looking to add a little luxury to your laundry, we've rounded up the best-smelling laundry detergents that will have you sniffing in style ...

Fragrance brand Snif is making its first big retail move. The brand is taking three bestsellers to 525 Ulta Beauty doors, as part of the retailer’s Sparked program. They each retail for $65, and ...

Fragrance brand Snif on Sunday expanded its product range and presence into all of Ulta Beauty’s more than 1,350 stores nationwide, per details emailed to Retail Dive. Known for its try-before ...