The heart in the logo remains, and the logos for each individual snack brand were similarly updated in new fonts. “This ...

Designing custom fonts based on a brand’s logo has become something of a flex ... one that would work for most other brands, but for a snack food with a cartoon cheetah as its mascot, the ...

On Thursday, just in time for National Handwriting Day, Cheetos introduced a brand-new font inspired by the bright orange fingertips its snacks create. "Introducing The Other Hand Font ...

but it also reinforces the energy and commitment our associates have for making great snacks." The Charlotte, N.C.-based company said its new logo features a modernized font, visually striking ...