A tagline on its logo reminds customers that Smith's is "the dairy in the country." Steve Schmid, the president, and his father, Walter, the previous boss, added that line 20 years ago.

The trailers depict the larger-than-life bovine heroes -- Hooved Justice, Dozer, Lady Lasso, Bullseye and Chocolate Crusader -- bursting from the side of the truck, with Lady Lasso roping a yellow ...

Smith Dairy’s Chili con Queso dip won awards from two organizations, and the company’s marketing arm and plants also were honored. The queso dip won new product honors from Quality Chekd ...