Big Data is too big for humans to understand without powerful computers and algorithms to reduce big data into accessible, understandable, and actionable information. This can occur in many forms, but ...

What's the most important megatrend of the day? Ask any CMO, and you might hear, "mobile" or "social media." Most likely, though, the first answer you get will be "big data." Ask branding expert ...

Big data weighs down AI’s potential, but small data unlocks the hidden value of your data, making it useful and driving better business outcomes across your organization.

They say, in today's world, data beats algorithm, and that's true when it comes to big data. Small data is the dark matter of the data world, it's everywhere but unless you go looking for it, you ...