An analysis of the slogans and taglines of the 2024 Top 100 gives us valuable insights into today's market and the image and value these companies want to project, writes marketing expert Joyce Bosc.

The longest slogan on the list is just nine words but most are much shorter, around two to five words. Nike’s iconic “Just Do It” is only three.

We’ve compiled a list of slogans and campaigns that have had to change over the years—take a peek at which ones you remember. 2 / 8. rd.com, Getty Images.

A Really Great Slogan Stands the Test of Time . We are currently tracking only two Top 100 companies that have remained on the list and have not changed their slogan since 2020.

But slogan crafting involves more than coming up with a catchysaying. As a mini-vision statement, your slogan should stateexactly why you are special as a business and how you will remainthat way.

Campaign slogan for: Lyndon B. Johnson in 1964. Not to be outdone, Lyndon B. Johnson’s campaign responded to Barry Goldwater’s slogan with their own twist: “In Your Guts You Know He’s Nuts.” ...

The choices are in for Merrillville’s new town slogan, and now it will be up to the residents to decide the one that will define the town for years to come. Skip to content. All Sections.

Some states adopt the U.S.'s official motto "In God We Trust" and others have unique slogans. Here's the full list, plus the District of Columbia.