Beauty industry growth is slowing as consumers turn to "dupes" that mimic premium brands for less. Meg Pryde's Brandefy has ...

It’s about to be a Supergoop! summer. The viral sunscreen company has experienced Supergrowth in the last few years, soaring to the number-one spot for skincare products at Sephora. Supergoop! has ...

"If you have a pricey product that you've tried and you just love, look at the ingredients. You can go to the store, you can ...

The patent for SkinCeuticals' pricey C E Ferulic serum expired. Skincare industry experts told BI what it would take to get cheaper dupes in the mix.

it’s no wonder that more and more people are turning to affordable skincare dupes. These cost-effective alternatives offer ...

When you hear the words ‘premium skincare’ it’s often followed by a price tag that makes you wince. Or do a double take.

However, when it comes to dupes, some well-reviewed brands will appear undetectable from the real deal when on the skin. Cosmetics products must provide ingredient information to consumers with ...

Business Insider spoke with those experienced with dupes about what types of products to be cautious about or avoid altogether when looking for a bargain imitation. 1. Skincare Jason Wingate ...

FANS of Bubble skincare have rushed to Dollar Tree to pick up dupes of their favorite products. Among them is a woman who was “shocked” by the quality of the beauty buys and likened the cream ...

Argubly rhode’s most popular product (you can spot the matching phone cases almost everywhere), the peptide lip balm is loved ...

ALDI Ireland is set to launch new beauty dupes in the middle aisle – and prices start at just €3.49. The retailer is popular ...

E.L.F., known for its lower-cost “dupes” of high-end beauty products, will work closely with the 28-year-old entrepreneur and ...