"Almost every element of the new visual identity was pulled from Sizzler’s brand archives, inspired by a typeface from an old ad, the brand’s forgotten mascot, and pieces of old logos.

Sizzler brought back its mascot and created a whole universe of characters. Sizzler is reinvigorating several parts of its business. Part of the re-branding effort is new restaurant designs. Sizzler ...

Sizzler is a bit of an anomaly. Despite having shrunk to a fraction of the size it once was and retreating primarily to the West Coast, it’s a brand that remains a ubiquitous cultural touchpoint ...

Keen not to lose the nostalgic aspects of the Sizzler brand – of which there are many – the designers at Tavern developed a fresh new look and feel by delving into the archive. Most notably they chose ...

We're all GOIN’ SIZZLER with Tavern's rebrand for the West Coast icon, which is deeply rooted in the brand's nostalgic heritage. Recognizing that many Millennials grew up with fond memories of ...

As the film progresses, we meet Andrew, a Sizzler rep who ensures the kids have fun while slyly showing off the Sizzler logo. Coach Mike and Andrew both find Johnson’s approach a bit harsh, as ...

‘Not the same’: Sizzler’s cheese toast returns, but Aussies aren’t impressed. The iconic restaurant has finally returned, albeit temporarily, to Australia – but after much fanfare, many ...

It wasn't an entirely seamless rebrand process, as Sizzler was keen to preserve its original logo – something that the Tavern team originally contested. "There was no need for a logo overhaul at ...