On Nov. 9, the gaming platform Roblox released its 2023 Digital Expression, Fashion & Beauty Trends report that analyzed how Gen Z users are styling and designing their avatars.

Gen Z is one of America’s largest blocks with 40 million voters, 16 million of which can vote for the first time in a Presidential election this year. However, only 28.4% turned out in 2022 1.

The Power of Pose 28: How Fashion Goes Viral on Roblox Since launching in November 2023, Dress to Impress has become one of Roblox’s most visited games, with over 2.7 billion plays (September 2024).

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with players aged 13 and older making up more than half of the platform's 70 million users.

The new video ads give marketers a scaleable way to reach Roblox’s Gen Z-heavy audience without the need to build custom 3D content, executives explained. The launch builds on the introduction of a ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Hugo Boss ‘ brand Hugo put a new planet into Roblox ’s orbit last week, betting on the metaverse to prove its marketing jean-ius. The German fashion company launched the first pieces in its ...