Roblox said it had around 97.8 million daily active users as of its first quarter, 62% of whom were over 13. "For Gen Z and Gen Alpha, seeing an avatar in a hoodie, ...

Ki Aura Gamepass (Image via Roblox) If you want to channel out your true inner Z-Warrior, you can do so by purchasing the Ki Aura Gamepass. This Gamepass adds DBZ-like power-up animation to your ...

For brands seeking to engage Gen Z in the metaverse, Roblox’s VP of global partnerships, Christina Wootton, shared her top five tips based on success stories from various industries.

Roblox's immersive video ads give marketers a scaleable way to reach its Gen Z-heavy audience without the need to build custom 3D content. Courtesy of Roblox While hype around the metaverse is dying, ...

Gen Z players — or players aged 17-24 — are Roblox's fastest-growing demographic, with players aged 13 and older making up more than half of the platform's 70 million users.

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year.

Hugo Boss‘ brand Hugo put a new planet into Roblox’s orbit last week, betting on the metaverse to prove its marketing jean-ius.. The German fashion company launched the first pieces in its new ...