Charmin has announced a new design in its toilet paper for the first time in 100 years — and it ... Reinerman said the new edition aims to give toilet paper users a clean tear — every single time.

Procter & Gamble announced Monday it has redesigned its Charmin Ultra Soft toilet paper, replacing the tradition perferations on the square sheets with a scallop design that will tear more cleanly.

A well-known toilet paper brand has announced a new design in its popular household item. Charmin said the new "smooth tear" toilet paper will be a better experience for consumers.

Charmin's new Ultra Soft Smooth Tear toilet paper, ... “The uneven tear is a result of straight perforations that don’t match the direction that consumers pull sheets and where the toilet ...