It adopts a simple two-dimensional design with black text. Many other companies have been adopting simple 2D logo designs in recent years, including the likes of Google, BMW, and Volkswagen.

In years prior, though, the logo was a bit tricker to pin down. It sometimes appeared in backgrounds depending on the application, from a red disc for advertising in the late ‘40s to a tag-like ...

All of these changes are best represented by the Arden Square, a red square that contains Coca-Cola’s serif logo, the Dynamic Ribbon, and the word “Enjoy” in Helvetica.