GT Direct has debuted a direct response television short-form division labeled GT Brands. GT Brands will produce, script and manage two-minute DRTV campaigns for automotive products, fitness ...

Portland, Ore. - Brand DRTV Advertising Agency Atomic Direct has received two awards from Jordan Whitney Inc.: one for “Best-Branded Short-Form”, and one for “Best Self-Protection ...

MediaCorp Worldwide will produce a short-form DRTV spot this month to market Pacific Sands Inc.'s HouseBright general household cleaning product, Pacific Sands said yesterday. MediaCorp ...

Overall, the phone is still the top DRTV response mechanism, but for certain products — especially those skewing toward younger consumers — the Web is on top. Any trends in media availability? In ...

A sharp incline in short-form DRTV pricing may signify a rebounding economy and the end of a two-year run on discounted rates, reports Response magazine. In the October 2009 installment of its ...

Short-form video in the middle of the video advertising funnel benefits from brand transference and ThinkPremiumDigital’s Venessa Hunt advises marketers not to neglect it. Before the advent of social ...

Facial rejuvenation firm Lifestyle Lift debuted a new long-form DRTV spot this month featuring 1970's pop icon ... Initially it focused on short-form spots – 30-, 60- and 120-second spots, as well as ...