AI-powered copywriting technology may not be widely embraced, but it’s here. One of the firms pioneering the process is London-based Phrasee, launched in 2015. I recently asked Phrasee CEO Parry ...

Short-form videos have become a powerhouse for engaging users and simplifying digital interactions, but their success hinges on thoughtful integration. The question isn’t whether to use short ...

What performance marketers can learn 1. Short-form as a performance strategy Short-form algorithms reward fresh content and experimentation. Traditional A/B testing is too slow and narrow, so if ...

In short (pun intended), short form video represents a big opportunity that media companies can ill afford to miss. Content and product investments need to be made immediately to support the ...