I investigated further. On Shiner Beer’s X page, an ad poses the question: “Why is there a ram on Shiner Bock labels?” A man standing beside a sheep answers the question simply: “ ‘ Bock ’ is a German ...

"Y'all definitely know how to make your opinions heard," the company wrote on one. "Prickly Pear is back on shelves as a permanent Shiner beer." People in the comments immediately rejoiced.