Since beginning its broadcast agreement with Apple in 2023, Major League Soccer has served as an interesting case study for the broader sports media industry. Can a league like MLS jump headfirst ...

Seth Bacon serves as the Executive Vice President of Media for Major League Soccer (MLS) and Soccer United Marketing, where he plays a pivotal role in shaping the league's media strategy and ...

"We will have over 1,300 people this weekend working on different live broadcasts, because there's an unusual level of ...

During a news conference last month, the league’s executive vice president of media, Seth Bacon, said his side and the tech ...

But for MLS, the league’s approach to media is far broader than television viewing according to Seth Bacon, EVP of Media for MLS, who recently sat down with Awful Announcing to discuss the ...

MLS exec Seth Bacon confirms: yes, announcers will call games remotely this year. He makes the case it’s no different. (He knows I and many viewers disagree.) “To be clear,” Tannenwald ...

“The debut of MLS Season Pass on Apple TV has been remarkable for fans around the world to be able to consume all MLS games and content,” said Seth Bacon, executive vp media for MLS.

When reached for comment, MLS EVP of Media Seth Bacon told World Soccer Talk, “We are incredibly proud of what we accomplished last year. We’re equally excited about what’s going to happen this year, ...