SEM and PPC are two other common terms you will read about often here on Search Engine Land and hear about in the larger search marketing community ... An SEO strategy is your long-term action ...

Other strategies considered effective include email (34% rank it as a top 3 tactic), networking (25%), social media (23%), search engine marketing (14%), and content marketing (13%). Television/radio ...

Though these three terms get used interchangeably, there is a difference between PPC, SEM (search engine marketing), and SEO ... can help you develop a solid strategy to drive paid traffic ...

Search engine marketing (SEM) has been widely recognised ... contributing to an integrated strategy that maximises reach and effectiveness. He added: SEM will remain a crucial piece of this ...

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