Behavioral segmentation looks at purchasing behavior, user status and brand loyalty. Each of these segments offers unique insights that can be leveraged to craft more targeted marketing strategies.

Data-driven market segmentation is key for business owners to gain insight into consumer behavior. It allows business owners to understand their consumers and their needs on a deeper level, giving ...

The new SEC chief has been talking a lot about segmentation recently, and it also took up a few pages of the recent MEME stock trading report. But what is segmentation? And what does it do to ...