In 1964, Daniel Yankelovich introduced in the pages of HBR the concept of nondemographic segmentation, by which he meant the classification of consumers according to criteria other than age ...

What are the types of customer segmentation? All customer segments can be categorized by answering basic questions about your target consumer. These are any audience’s guiding factors: who, what ...

Behavioral segmentation looks at purchasing behavior, user status and brand loyalty. Each of these segments offers unique insights that can be leveraged to craft more targeted marketing strategies.