The seven social media stars were at the city centre shopping centre this afternoon opening SDMN Clothing. All seven members of the Sidemen - KSI, Simon (Miniminter), Ethan (Behzinga), Harry (W2S ...

IShowSpeed scored the winning penalty in the shootout for the YouTube Allstars. / SDMN on YouTube IShowSpeed finally got his moment of glory as he led the YouTube Allstars to a penalty shootout ...

The SDMN Clothing store is now open on the lower mall of the Bullring, between Foot Asylum and JD Sports. The new 4500 square foot store in the Bullring will house a wide array of merchandise ...

The Sidemen, a group of popular YouTubers known for their entertaining content and strong fanbase, had managed to draw an enormous crowd YouTube pioneers The Sidemen opened their new SDMN Clothing ...

Sapphire will be the latest of several new names to move into the Bullring, following the recent arrival of Sephora, Zara, Pureseoul and SDMN Clothing, MenKind and PopSpecs among others.