Though it now boasts a State Street storefront in Madison, a burgeoning online empire and plans to expand beyond apparel, Sconnie Nation had humble beginnings. "The idea behind Sconnie Nation is ...

The apparel line pays homage to Wisconsin ... Its Represent Wisconsin line is all about "Sconnie" pride with shirts printed with the state, its seal and cities such as Milwaukee and Madison.

When an online student dating service and gasoline delivery company failed to come to fruition, an apparel line donning the affectionate Wisconsin nickname "Sconnie" quickly developed into the ...

If UW students checked their e-mail in the last few days, they may have noticed the message from Sconnie.com, a website that began as a business venture but turned into a celebration of the state. The ...

Lake Street. The new store, between State Street and University Ave., will feature official Sconnie apparel and merchandise while supporting the community with their custom printing needs.