Liquor company Diageo and rapper Sean "Diddy" Combs joined forces in 2007 to market his Cîroc Ultra-Premium Vodka and extended the partnership in 2014 by purchasing his tequila brand, DeLeón.

Diddy's financial empire has crumbled under legal fire as prosecutors aim to seize nearly everything tied to his name under ...

Vodka is a fairly neutral spirit ... celebrity-backed brands don't usually yield a very good product, but Diddy's Ciroc is one of the rare exceptions. Made from French grapes, as opposed to ...

British spirits group Diageo Plc is exploring a sale of Cîroc Vodka, a brand once backed by music mogul Sean “Diddy” Combs, according to people familiar with the matter. The company has ...

Ciroc Vodka has dismissed reports suggesting that 50 Cent would replace Sean "Diddy" Combs as the iconic face of the brand. AceShowBiz reports that, amid swirling speculation, Ciroc Vodka has ...

Diageo (DEO) is exploring a sale of Ciroc Vodka, a brand once backed Sean “Diddy” Combs, Aaron Kirchfeld, Dinesh Nair and Ruth David of Bloomberg report, citing people familiar with the matter.

Buttigieg gives a strident anti-Trump message in Iowa and shows signs that he's grown up Robert De Niro blasts 'America's philistine president' at Cannes Microsoft will lay off nearly 6,000 ...