You see changeable letter signs everywhere, but Sav-Mor Spirits' signs are different. They are hilarious. And a great example of a business looking at a traditional asset, as small as it may be ...

Somerville’s Sav-Mor Liquors store with its iconic comedic sign has made its last joke on McGrath Highway. But fans of the store’s light-hearted commentary will now be able to find it on Canal ...

The Somerville sign duel between Sav-Mor Liquors and McDonald’s is raging on with another bout of warring words. The feud between the McGrath Highway neighbors began earlier this month after Sav ...

SOMERVILLE (CBS) -- The McDonald's and Sav-Mor Liquors on McGrath Highway have been feuding via their large roadside signs for the past few weeks. On May 9, in response to the sign of the McDonald ...

Sav-Mor Discount Liquors apparently wants its sign battle with McDonald’s to keep on sizzling. Days after a back-and-forth war of the marquees broke out between a McDonald’s and Sav-Mor along ...

The Sav-Mor Liquors sign on McGrath Highway in Somerville will no longer be telling you jokes The company is moving its flagship to a spot in Assembly Square, and is giving up the large marquee ...

But things have moved beyond the Sav Mor board and across the street. A few days ago, in reference to the McDonald's sign on the other side of the highway advertising two Egg McMuffins for $5 ...

IN SOMERVILLE, SIGNS WITH A SENSE OF HUMOR >> SAVE MORE LIQUSOR ICONIC SIGN HAS BEEN SERVING SNICKERS FROM THE SIDE OF THE ROAD FOR MORE THAAN DECADE. THE FIRST TIME YOU PUT SOMETHING UP THERE ...