The Sanrio characters are usually as cute as can be, especially when it comes to their merchandise. Now, they're set to be a bit more monstrous than usual through a new series of keychains.

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...

Sanrio's Kuromi is due to celebrate her 20th anniversary this year. However, these celebrations have hit a roadblock given ...

When asked for clarification, Sanrio told Kotaku that Hello Kitty was anthropomorphic cat. Later, the Japanese character goods maker gave a similar explanation to The Wall Street Journal.

No, those aren’t the names of hip nightclubs. They’re some of the famous characters developed by Japanese company Sanrio. The most iconic face of the bunch, though, is Hello Kitty, the bow ...

Sanrio and ClaN Entertainment finally revealed the designs and debut dates for three new Vtubers that will be part of the Nyantasia group. Auditions for the roles were held earlier in 2023, and we ...

Kirimi-chan is the latest character to join Sanrio, the Japanese lifestyle brand behind Hello Kitty. But she isn’t a teddy bear, a cute cat or a furry friend of any kind. She’s a fillet of ...

The following Monday, Sanrio followed up Okumura’s announcement with their own confirming the bittersweet news. The company expressed gratitude for her time and talents, and encouraged fans of ...

Check out this Naraka: Bladepoint x Sanrio Characters collaboration trailer for the upcoming Too Cute to Counter crossover event which brings the world of Sanrio to the melee battle royale game.

Shintaro Tsuji, CEO of Sanrio, will step down on July 1 and hand over the reins of the Japanese company that created global mega-star character Hello Kitty to his grandson. Change is coming to a ...