Otherwise known as the Australian Health and Nutrition Association, Sanitarium owns the Weet-Bix cereal brand in Australia.

Sanitarium Health Food company is celebrating a new era for its iconic, nearly 100-year old brand, Weet-Bix. The power brand ...

Sanitarium has launched a new campaign for its nearly 100-year-old Weet-Bix brand, featuring Australian footballer Mary ...

"[This] will allow Sanitarium to concentrate on its main brands which are Weet-Bix and Up&Go, [and] focus their resources, including paid promotion in supermarkets, to more effectively cut through ...

So, how serious is this debate? According to Sarah Smyth, Weet-Bix Brand Manager at Sanitarium, the answer is: not at all. Weet-Bix has claimed there is no correct way to enjoy the cereal.

But food giant Sanitarium, which owns rival brand Weet-bix, has objected to it being sold. The shop's owner has been told the cereal will only be released if a sticker is put over the Weetabix label.