The powerful ad was produced by South African creative agency Ireland/Davenport as a charity piece for the Salvation Army just Thursday. "We wanted to take advantage of the hype of the meme to ...

theGrio REPORT - The Salvation Army in South Africa knows you've probably seen the color-confusing viral dress, and they have adopted the sensation to give it a message: fighting domestic abuse.

The Salvation Army has used the internet’s biggest meme to bring awareness to domestic abuse. The South African branch of the charity tweeted a public service announcement on Friday, featuring ...

The Salvation Army is using #TheDress meme to comment on violence against women in a PSA. “Why is it so hard to see black and blue?” it asks. Advertisement ...