Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention.

There are more techniques being used to limit damage - both from the chemicals and the heat required to set the curls - as ... "In our salon, perms have been on the rise for about five years ...

Hair must be shampooed, washed and set in curling rods ... an increasing number of young men coming to her salon, Jack and the Wolfe, for perms. She credits the perm’s comeback because of ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

The perm is back and at some salons and barbershops on Long Island, they’re quite popular … with men. Inspired by K-pop idols, soccer stars, hockey players and TikTok, where the term #manperm ...