The latest SRAM 2x12 and 1x13-speed electronic shifting groups provide top-tier shifting and braking performance at more ...

SRAM's new Force AXS XPLR is going to outshine RED, but in the best way possible. It offers identical performance at a lower ...

Time has confirmed that its pedal and bicycle businesses have successfully been acquired by SRAM and the Cardinal Cycling Group respectively. Located nearly perfectly in the middle of France ...

The pedal portion of the business found a promising buyer in SRAM. SRAM's business with the brand in that time has been steadily growing, with increased WorldTour presence via sponsorships with ...

SRAM has acquired the entire range of road and mountain pedals, cleats and all related patents of TIME Sport from the Rossignol Group. The companies completed the transaction on 18th February. “TIME ...

With the Sram Torpedo, all you need is a narrow standard ... In other words, when you start pedaling or begin slowing down, your pedals will move an inch or two before the hub actually engages.

Time Pedals has announced a new multiyear agreement to be the exclusive pedal supplier for Trek-Segafredo men’s and women’s WorldTour teams. The agreement, part of SRAM’s partnership with Trek, marks ...

Last week, SRAM announced a new ebike system rocking ... gear based on wheel cadence and rider input power at the pedals, switching cogs no matter how much work the motor is doing to assist.