About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

It is important to begin by identifying the SMS opted-in audience you are trying to engage and send valuable messaging ...

Currently, people can send an email to an address such as [email protected] or [email protected] to send a text message or MMS to any AT&T customer. After June 17, that service will no ...