SAP's secret sauce will be machine learning, SAP Leonardo and integration with SAP S/4HANA, its ERP suite that has about 8,300 customers. Speaking during his keynote, McDermott said.

Calling out CRM powerhouse Salesforce.com, SAP CEO Bill McDermott says his company is about to completely redefine the CRM market by delivering a comprehensive end-to-end view of the customer--and ...