Why ridicule by rivals made Sir Bobby Murray change SAFC badge Charlie Methven told the Echo: "It's one aspect of the club we are currently looking at and asking questions as to can we do things ...

SUNDERLAND officials will consider introducing a new club badge in the next few years ... the players wore shirts bearing the letters SAFC wear a badge would now traditionally be worn.

To create a distinctive identity for the Foundation that could also sit seamlessly alongside the iconic Sunderland Association Football Club badge was real achievement by our design team.

Sunderland's new owners are considering changing the club's badge. The Black Cats' current crest design, which features on replica shirts, merchandise and within the Stadium of Light itself ...