Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...

Perms are back. Yes, the world seems to be going back to another fad from the 1970s and 80s. ... Sometimes, the permed hair puffed out so far, you couldn’t fit a helmet over it.

When 19-year-old Charles Chen got a perm in early 2022, it was a spur of the moment decision. “I was looking for something simple to style,” he said of his “naturally bone straight” hair ...

With everyone from Emma Stone and Julianne Hough, to Lola Kirke taking the perm plunge, we've had a bit of a hair revelation. Turns out those giant, frazzled corkscrew curls as seen on Whitney ...

The modern men’s perm is loud for a hairstyle so soft. On TikTok, the hashtag #menperm, referring to one of the latest hair trends to be born from the app, has garnered more than 20.7 million views.