Rolex has long been synonymous with the 24 Hours of Daytona, and thanks in part to IMSA's new GTP category, it's seeing the fruits of its labor once again.

The Rolex Daytona Ref. 116508-0013. You’ve got to be both very famous and extremely deep into the world of high-end watches to get a Daytona named after you (see Newman, Paul).

So, Rolex fans will immediately recognize that the “traditional Rolex dial” which inspired this model is the reference 6263, or “The Paul Newman Daytona.” (He was also known to wear others, though.) ...

The 24 Hours of Daytona is a race for time in more ways than one: winners get a valuable Rolex Oyster Perpetual Cosmograph Daytona watch.

In 2025, the Rolex Daytona, a once-humble motorsports timer, has become the most-flexed watch on the market. Here's everything you should know about it.

A 1999 Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million Newsletters Games Share a News Tip Featured ...

Here, grab a Rolex 24 schedule. With all the racing going on the next four days at Daytona International Speedway, you might need one to keep track. The 24 Hours of Daytona race headlines the week ...

1992-2025: Rolex 24 At Daytona. Paul Newman won it once. No, not the overall Rolex 24, but Paul Newman was part of a Jack Roush Ford Mustang team that won the GT-1 class in 1995.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

The ref 126500LN bears a striking resemblance to the Paul Newman model, with its easy-to-read black and white dial. “Of all the sport Rolex models, the Daytona is by far the most sought after.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.