Not many people can pull off a killer watch pose while stood next to a llama. But then not everyone is as cool as the Aquaman ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

If you got into watches anytime after 2017, the Rolex Daytona probably had something ... equipped to push ever-deeper into the abyss. The Sea-Dweller launched in 1967 with an impressive water ...

Colorful Daytonas have been popular so it makes sense Rolex will bring them back to push precious metal Daytona sales. For the Submariner and Sea-Dweller collections, we are hoping Rolex finally ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Let's take a look at five of the best, so far. In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail. It's not hard to see why, either. The timeless ...

To counteract this, Rolex has introduced a stunning 44mm full yellow gold Sea-Dweller ... has maintained the theme set by the platinum Daytona – pairing ice blue, platinum, and chestnut brown ...

The Brazilian has become the closer for team owner Roger Penske’s sports car team. After ending a 55-year Rolex 24 drought ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

Among Rolex’s biggest flexes as a watchmaker is the fact it invented the first waterproof wristwatch, the Oyster, back in 1926. The Oyster Perpetual—a family of simple-yet-versatile sports watches ...