Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink.

By Robertino Altieri, CEO of WatchGuys.com Rolex continues to push the boundaries of innovation and craftsmanship with its ...

With the promise of a load of killer new releases dropping next week, here's what the most knowledge watch heads in the game ...

The original GMT-Master of the 1950s had a red and blue bezel, but given that Rolex already has several Pepsi bezels in its catalog, I doubt we’ll see another. Instead, the brand may honor the current ...

Owning a Rolex GMT II ‘Pepsi’ is going to do a few things. It’s gonna make you very happy when you look at your wrist; it'll bag a few assuring nods of approval from Rollie heads ...

The Pepsi bezel got new life in aluminum ... The New Standard As the 1980s rolled around, Rolex gave the GMT its first major technical updates with the transitional ref. 16750, adding a quick ...

Rolex's enduring appeal comes down to a savvy ... and the OG red and blue “Pepsi,” the GMT-Master II is a certified flex at any altitude. This year marks the 70th anniversary of the GMT ...

Indeed, many who have perhaps never heard the term “GMT-Master” could still describe a “Rolex Pepsi,” even if they have no clue what makes it special. Over the decades, the GMT-Master ...