Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink.

But, Rolex being Rolex, the GMT-Master (at this point the GMT-Master II, technically) continued evolving. The “six-digit” references—which refer literally to the increasingly long reference ...

wore a Rolex GMT-Master II with a black and blue bezel, nicknamed the "Batman," that he'd coveted for "a long time." "I ...