Watches and Wonders Geneva is right around the corner, which means it's time to take our best guesses at what Rolex will be ...

Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with toned-down debuts ... A surprise was a new Deepsea, Rolex’s most extreme diver watch, in a ...

Rolex's ultimate dive watch, the Deepsea, is rated for a depth of 12,800 ... Titanium is used for the case back and the specialized pressure valve, offering a distinctive gray accent.

plus Rolex’s Ringlock system. The Deepsea Challenge's roots can be traced back to an experimental timepiece that was strapped to the manipulator arm of James Cameron’s submersible back in 2012.

These changes range from new dial colours and minor spec changes, through to entirely new products altogether – just look at the Rolex Deepsea Challenge ... today as it did back in 1963 ...

On several occasions, Woods has often been spotted wearing the Rolex Deepsea Sea-Dweller. Federer's journey with Rolex began in 2001, and like Tiger Woods, he is a brand ambassador for the company.