Jaws hit the ground. The Reference 126529LN did not feature the name "Daytona" on the dial, and Rolex called this new Newman-esque watch "The LeMans." Here's why: Rolex didn't form its ...

That was the year a Daytona once owned by Paul ... champagne and a “Celebration motif” dial consisting of multicolored balloons. With classic Rolex design elements like a fluted bezel, jubilee ...

McGregor warned his fellow countrymen, stating, “Ireland is at the cusp of potentially losing its Irishness.” His remarks, ...

Virat Kohli’s passion for luxury watches is well known, and his latest choice – a Rolex Daytona worth ₹2.49 crore – has ...

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

Virat Kohli turned heads with his stunning 18-carat gold Rolex Daytona, adding yet another exquisite timepiece to his luxury ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.