When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you ...

Now the company is launching a line of toys based on characters from those user-generated games. Toys are a risky business. But San Mateo, Calif.-based Roblox has a growing user base.

Those responsible for the initial design of the characters in question will be able to earn royalties from toy sales. “We’re taking user-driven content principles of Roblox and moving them into the ...