e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In ...

Roblox has an average daily user count of 97.8 million. In July 2024, cosmetic company e.l.f. trialled real-world commerce on the Roblox platform via Walmart technology.

e.l.f. Cosmetics and e.l.f. SKIN have launched a new one-of-a-kind experience, e.l.f. UP!, on Roblox, a global immersive platform for communication an ...

E.l.f.’s bets on Roblox align with its growing overtures to gamers, an enthusiast group that has not historically been a priority for the beauty category. The cosmetics company first dabbled in the ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products ...

Dive Insight: E.l.f. is upping its bets on Roblox by layering real-world commerce capabilities into its E.l.f. Up! experience, a move that the marketer asserts is the first of its kind among beauty ...

e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and Alpha strengthen their entrepreneurship skills.In the game, players custom build their own dream startups and learn key ...

With a focus on edutainment, the Roblox activation from beauty brand e.l.f. enjoins its Gen-Z fans to create their dream start-up and hone their entrepreneurial skills.

e.l.f. Beauty (NYSE: ELF) is making history as the first-ever beauty brand to launch a financial literacy game on Roblox. This experience is specifically des ...